Mach3 is set to ride the rapidly growing wave of interest in SaaS technology. All the evidence and expert opinion suggests that SaaS is going to enjoy a very bright future. 

Wikipedia defines Software as a Service (SaaS) as “a software application delivery model where a software vendor develops a web-native software application and hosts and operates the application for use by its customers over the Internet.  Customers do not pay for owning the software itself but rather for using it through an API (application programmers’ interface) accessible over the Web.”

For many applications SaaS is becoming the preferred alternative to traditional licensed software that the user needs to install and maintain on local hardware.  Indeed, Saugatuck Research predicts an “adoption tsunami” with adoption rates of “60-75% by 2010”.

The excitement surrounding SaaS stems from the growing appreciation of its extraordinary benefits, which are proving attractive (even irresistible) across a rapidly widening range of business sectors.  These benefits include, but are not limited to:

• Low up-front cost
• Rapid implementation
• Minimum risk of failure
• Ease-of-use (“point and click”)
• No need for special computing skills/training
• Management control / customizable access rights
• Enhanced spend management
• Enhanced operational efficiency
• Management of regulatory compliance
• Third-party integration / easy flow of data between systems
• Accessible from anywhere there's an Internet connection

While Customer Relationship Management (CRM) – a concept much misunderstood and inappropriately utilized in the mortgage industry – was one of the early candidates for the application of SaaS technology, it’s reported that among the areas now promising exceptional growth is “marketing automation”.  The reason it’s taken such a long time for the SaaS wave to penetrate the bastion of traditional marketing is that the underlying architecture is very different from (and much more complex than) the technologies that drive transactional processes.

With the advent of Mach3, however, the marketing side of the mortgage industry is – at last – ready to follow the lead of the operational side by bringing technology to bear on its core functions: driving revenue growth, reducing cost and reducing risk.

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Software-as-a-Service Poised to Offer Lenders Operational Efficiencies - MortgageIndustryTrends.net